Features of the Perfect Website

10/18/2017 Off By DesignLondon

A website is made up of several things both on the end user side and the developer’s side. Users navigate through a website doing whatever the site allows them, and most of them are not aware of the code that will enable them to execute all their tasks. A perfect website is quite unrealistic in the practical sense as the components that build up to the whole thing are so many, and no one can get everything right. However, a well-designed website can come close to perfection and read below to find out what makes such a site.


A good website must we appealing, professional and well-polished. A site reflects what a company is all about and it should give the desired first impression to customers. A good looking website is more likely to give customers a favorable impression of your website and give them an idea of your goals and way of doing things. When looking at the appearance, one thing that needs to be addressed is the utilisation of color. Do not overdo the color and select themes that have two or three primary colors that won’t overshadow the content. Ensure the text on the site can be easily read, using fonts that are too small or too complicated for people to read should be avoided. When using graphics, select the meaningful ones and avoid overusing them as well. When placing pictures on your site, ensure they are of good quality. Lastly, keep your website simple and avoid cluttering items as it will hinder navigation through the different pages.

For more technical designs you need to seek the services of a professional company specialising in web design, this would come at a higher cost than doing it yourself but the results will be outstanding if you have chosen a good one.


After the aesthetics, the information on any site should be meaningful. Keep in mind that people searching through websites on the internet are looking for information that will help them make decisions. An ideal website should have relevant and precise information especially if is located in big cities like London, things that improve the customers’ confidence in that company. When posting content for a site, ensure that the pieces published are short and organized. Label the content accordingly using clear headings and avoid overwhelming people with extremely long pieces. The content should be updated regularly as things are always changing and no customer would like to read the same article over and over again. The content posted should be of good quality, and it helps to include animations and graphics to make the reading experience better. Lastly, have a place where customers can download pdf or podcasts for those who are interested in getting that information but do not have time to stay on the site.


A perfect website should be very functional, and it should serve its purpose efficiently. All the parts of the site should work well and broken, or poorly designed parts will only frustrate your visitors. All the pages, links, searches and contact information should be functioning. Check on the most crucial features and ensure they won’t break down during the extreme cases for instance when too many people are using the website among others.

Visitor Usability

While the functionality focuses on the backend of the site, usability touches on how people visiting the site can navigate and do their stuff there without facing problems. Your web pages should be fast as no internet user has time to waste on slow pages while there are faster ones elsewhere because as we know people that lives in hectic metropolitans like London don’t have the time to waste on browsing slow websites. When designing the home page, try as much as possible to reduce the amount of scrolling. If the information you want to include on this page is quite a lot, utilise links to minimize the information and redirect customers to other pages for additional information. The website layout should be the same throughout the site and ensure the navigation keys are prominent and easy to use. Keep in mind users will visit your site using different browsers and compatibility should be a huge priority. Lastly, optimise your website to be responsive and change its dimensions according to the device being used to access it.

Website Optimisation

The guidelines for ensuring a website is search engine optimised are very many, and they cannot all be covered here. However, a perfect website should be search engine friendly, and one important thing should be the keywords. Ensure you post content with relevant keywords that are placed appropriately throughout the content. Your content should be preferably written in HTML and tables should be avoided during layout and positioning.

The mentioned aspects are what should be worked on when trying to create a near perfect website, perfection is hard to achieve but once your website reaches close to it, be sure to see your business in London receive more sales through the web.