Any webmaster or digital marketer will tell you that on-page SEO still plays a crucial role in every SEO strategy. Considering that on-page structure and content has considerable influence on the performance of web pages as well as the overall website, the onus is on you to ensure that you thoroughly optimise every web page and there are benefits to performing on-page optimisation specially for a business and from an London SEO agency, where the competitions is very high.
For starters, on-page SEO helps to properly define your web page and thus make it easy searchers to understand what your content is all about. This can significantly reduce a web page bounce rate, further improving the performance of your web pages and website at large.
Therefore, focusing on on-page SEO is not only a good strategy to get ranked higher in the Search Engine Results Pages (SERPs) but also a way of improving the amount of interaction your traffic has with your website. With this in mind, it is important that you perfect your on-page SEO strategy.
Herein we are going to delve into the pertinent ways that you can perfect your on-page optimisation in a comprehensive and exhaustive manner. In fact, the steps below are more or less a checklist that you can use to ensure that you achieve optimal optimisation.
Step #1. Content Development And Optimisation And Keyword Usage
The foundation of a proper on-page optimisation is your content. While the other elements of optimising your web pages can be easily modified, doing the same for your content might prove to be a tad complicated and therefore a daunting endeavour. Thus from the onset of your content development, ensure that it is geared towards on-page optimisation.
To this end, whiling writing your content opt for long-post content, in many regards, the SEO age-old adage “length is strength” still applies today and numerous SEO studies have proved that longer content tends to rank higher for various reasons.
For starters, it is typical for longer content to have more valuable information in it, additionally, such content has ample information for search engines to crawl, which is considered more comprehensive a worthy of ranking high in the SERPs. With this in mind, ensure that your content is a minimum of 500 words and however, if you have the zeal to write content, you can go beyond the 2,000-words mark to improve the content value of your articles.
While developing your content, you should be cognisant of the importance of keywords related to your business in London because keywords play an important role in helping search engine algorithms understand the topic and theme of your content. It is thus important to have your target keywords in the content.
However, search algorithms have evolved and developed quite considerably over the years, so much so that they can understand the topic of your content with having to stuff keywords. As such, ensure that you maintain a 2-3% keyword density. Importantly, use your keyword in the first 100 word of your content to cement the intent and focus of the content.
Also related to keywords, ensure that you use Latent Semantic Indexing (LSI) keywords. These are the suggested keywords that appear at the bottom of the SERPs and are considered as synonyms of the current keyword. Their use solidifies the topic and theme of your content.
Step #2. Optimise Your Title
When it comes to optimising your title you need to do the following:
– Use The <h1> Tag ” The <h1> tag is the headline tag and helps crawlers and searchers understand the content. For content management systems such as WordPress, adding title is quick and easy. However, for custom websites, you must add the tag on the code.
– Add Title Modifiers ” Modifiers are words that improve the relevancy of your content as well as the targeting of the content. For instance, you can add the current year to show the content is relevant in current times. You can also add words such as “Best” and “Review.”
– Use the target keyword in your title.
Also related to title optimisation is subtitle optimisation. Wrap all your subheadings in <h2> tags and use your main keyword once in your subtitles. Additionally, focus on writing a relevant meta description that provides, in a nutshell, the answers that your content answers.
Step #3. Optimise Your URL
Optimising your URL is quite simple really. All you have to do modify your URL to be user-friendly, short, and relevant. That’s it!
Step #4. Linking
Although this might seem counter-intuitive, you should link out to authority websites that are your source of valuable content. Ensure that the web pages you link out to are relevant to the topic in question. Doing this helps search engines understand your topic even better. Importantly, it gives your web pages a demeanour of quality information hub. To this end, try to link out about 2-3 times per 1,000 words.
Additionally, link 2-3 times to other web pages that have other complementary information on the topic of interest.
Step #5. Web Page Speed
Page loading speed is ranking signal, thus boost your page speed by:
– Using a content delivery network,
– Compressing your images,
– Using a fast hosting provider.
Importantly, you should ensure that your website is optimised for mobile usage, thus beyond pure load speed of your website, you should ensure that it is responsive.
Step #6. Optimize Your Images
Make sure you have relevant and captivating images in your web pages, additionally, also ensure that at least one of the image’s Alt Text contains your keywords.
Step #7. Add Social Media Sharing Buttons
This step is geared towards making your content easy to share. Having the share buttons makes it easy for your traffic to share your content, especially when they find to be of high-quality. This kind of sharing usually stands as a stamp of approval from your traffic, thus improving your content visibility and ranking.